Galliano’s Couture Comeback

 

John Galliano named creative director of Maison Martin Margiela.

It’s been three years since the controversial behavior that caused John Galliano his title as artistic director of Christian Dior in 2011.

John Galliano, whose imagination has been known as a “rare gem” of the industry and is also known for turning fashion into art. His runway shows were magical and theatrical never leaving a dull moment for the audience.

Galliano 2010 Collection
Galliano 2010 Collection

Galliano’s Spring/summer 2010 Collection

On October 6, 2014 Galliano made his couture comeback by joining Maison Martin Margiela as the brands creative director.

According to WWD, Galliano will design all of the Margiela lines, including a couture line called Artisanal, composed of clothes made from objects as well as the men’s and women’s RTW collections. The first collection with the brand is expected to be seen in January for Paris Couture Week.

“Margiela is ready for a new charismatic creative soul,” Renzo Rosso, president of Only the Brave, said in a statement. “John Galliano is one of the greatest, undisputed talents of all time.” Read more here at the Business of Fashion, this article was written by Kati Chitrakorn on October 10, 2014.

Billionaire Renzo Rosso, owner of Maison Martin Margiela likes to defy expectation and prove conventional wisdom wrong, according to Vanessa Friedman of the NY Times. In fact “challenging the rules” has been made part of the company’s mission sta­­tement.

With a mission statement so distinct, the hiring of Galliano should be no surprise to anyone in the fashion industry.

Was the return of Galliano, one of contemporary fashions most acclaimed talents strategically timed? Galliano has stayed out of the limelight and has had a long slow process of recovery in rehab while seeking amends for his past anti-Semitic remarks.

In anticipation of the spring/summer 2015 couture collection, Margiela teamed up with Dazed Digital for a series of films, bringing you a unique look into the daily happenings at the headquarters of the brand.

Margiela

Margiela2

The cryptic films give fans a glimpse into the wonderfully weird visionary taste of Maison Martin Margiela and the brands anything but flavorless spring/summer2014 collection.

The fashion world and fans alike are ready for the return of the Galliano and his whimsical and outrageous designs and the magical moments that his designs bring to the runway. Galliano’s atelier excellence embodies romance, essence and technical innovation which is what sets him apart as the visionary he is.

Did Maison Martin Margiela take a big risk or is this brilliant marketing between Renzo Rosso and John Galliano?

A very unique collaboration between two very different brands.  Margiela is nowhere near the size of the billion-dollar-plus Dior, but the brand still has over 50 stores worldwide and their newly added visionary.

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